We have made a considered decision to focus exclusively on men's apparel. Going forward, the Rivernord brand will feature only those men’s parkas and jackets that are truly in demand and that reflect our commitment to quality, functionality, and style. This direction has proven to be the most natural fit for us, and it is where we see our future growth.
As for the women’s line, at this time we are unable to offer a concept that aligns with the Rivernord philosophy. Producing purely utilitarian and strictly practical pieces for women would mean remaining in a narrow niche with limited interest, while trying to follow fashion trends simply does not match our DNA. We believe that women’s clothing should be created by those who truly understand that market, while we prefer to focus on what we know best and where we can deliver real value.
In light of this, we are holding a final sale of our women’s collection on the website, offering the last available items at significant discounts. At the same time, custom production of women’s jackets for wholesale clients will continue. However, Rivernord’s main product range will no longer include women’s apparel—at least not until we develop a concept that genuinely reflects the brand’s spirit and meets the expectations of our audience.
