Northwestek has signed a co-operation agreement with the Vologda Mushing Federation. Due to this partnership, we are going to co-operate in different issues, including the outfit and the like. We will also popularize and promote mushing.
Our co-operation includes but is not limited to the following:
- development and implementation of active forms of marketing communications;
- raising the public awareness about the Northwestek brands, as well as enhancing its prestige and popularity with potential customers due to the support of mushing;
- raising the public awareness about the mushing, as well as enhancing its prestige and popularity due to the information support from Northwestek.
The parties are expected to exchange information, create task forces, organization of meetings, distribute of joint press releases, co-operate in communication with public authorities, commercial, non-profit and public organizations. They are also expected to mention other during press conferences and in presented reports.
Northwestek has been co-operating with mushing teams for several years already. Our jackets were used by athletes at mushing competitions, and we received a positive feedback from the participants. Our jackets retain warmth, which is important for athletes who have to stay out in the cold for a long time. They are also durable, which is also important for participants. Besides, the risk of staining a jacket is very high during the competition, but our jackets can be washed and dried easily without losing their original properties and appearance. But now our partnership with representatives of the mushing sports has been officially confirmed.
