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Assortment and Pricing Optimization

Assortment and Pricing Optimization

21 July 2025

We have completed our annual summer assortment optimization as part of our ongoing efforts to ensure that customers receive the highest quality products without overpaying.

Assortment and Pricing Optimization

Rivernord has completed its annual summer assortment optimization—an essential part of our ongoing efforts to enhance product value without increasing costs for customers. Our goal remains the same: to deliver reliable protection in any weather while maintaining high quality and affordability.

This season, special attention was given to improving the technical performance of our products through centralized procurement of premium fabrics and durable accessories from trusted suppliers. This allowed us to enhance product specifications without raising production costs. At the same time, the assortment was streamlined to include only the most in-demand and technologically advanced models and sizes. This focus on key items enabled us to reduce both retail and wholesale prices while improving the functionality of each product.

As a result, Rivernord jackets and parkas have become even more durable, practical, and reliable—now offered at more attractive prices. We are confident this update will simplify the purchasing process and provide even greater value for our customers.

We also continue to work with corporate clients. You can place orders for any quantity of products, with options for branded colors, logos, and customized configurations. Full details are available on our website in the “Corporate Clients” section.